Prepared for
Digital Marketing Funnel
How our services guide travellers from discovery to booking — and beyond
SEO — Organic Search
315 backlinks/mo · 10 blogs · 15 keywords
OnPage & Technical SEO
20-point optimisation checklist
Stage 1
AWARENESS
Travellers discover you
via search & social
via search & social
Google Display & Video
PMAX & Display Campaigns
Meta Ads — Awareness
Images, Reels & Animations
▼
Google Maps / GMB
Profile optimisation & rank tracking
Google Things to Do
Bookable listings in Google Search
Stage 2
INTEREST
They explore your tours
on maps & listings
on maps & listings
Keywords Research
Competitor, industry & business-based
Audience Research
Seed, Custom & Lookalike audiences
▼
Ad Creatives & Testing
Images, Reels, Stock Video
Stage 3
CONSIDERATION
Comparing options,
reading reviews
reading reviews
Review Soliciting
Automated post-booking email flow
▼
Google Search Ads
High-intent keyword targeting
Stage 4
INTENT
Ready to book —
searching to act
searching to act
Retargeting Ads
Meta & Google re-engagement
▼
Conversion Tracking
GA4 + GTM · Booking confirmation
Stage 5
CONVERSION
Booking confirmed
Monthly Reporting
Performance review & optimisation
What's Included
| Meta Ads | Google Ads |
|---|---|
Ads Strategy & Funnel Design |
Ads Strategy |
Account Setup & Tracking Recording Data using Pixel/Datasets |
Account Setup & Tracking Recording Data using GA4 and GTM |
Audience Research Seed, Custom & Lookalike Audience |
Keywords Research Competitors, Industry Specific, Business Based |
Ad Implementation |
Ad Implementation |
Ad Creatives & Testing Images & Reels | Animations, Stock Videos |
Display & Video Ads PMAX & Display Campaigns |
Data-driven Optimisations / Updates |
Data-driven Optimisations / Updates |
Reporting Month-end performance review |
Reporting Month-end performance review |
SEO & GEO Optimisation + Google Maps — Enterprise Package
✓ SEO Audit Report (SEMRUSH + General Site Audit)
✓ 315 Backlinks / Month · 15 Keywords
✓ OnPage & Technical Optimisation (20-point)
✓ 10+ Site Keywords · 10 Website Blogs / Month
✓ 12 Off-Page Blogs / Month
✓ Google Business Profile — Full Build & Rank Tracking
✓ Website SEO Landing Pages
✓ GEO — AI Search Visibility (ChatGPT, Perplexity, Gemini, Copilot)
Services & Pricing
SEO & GEO Optimisation + Google Maps
Data-driven search optimisation for traditional engines and AI-powered discovery (ChatGPT, Perplexity, Gemini, Copilot). Choose the tier that fits your site and growth goals.
Google Ads Management
Tracking (GTM, GA4), Search / PMAX / Display ads, keyword research, ad implementation, data-driven optimisation, and monthly reporting. Approx. $2,500/mo ad budget paid directly to Google.
$500 / Month
Review Soliciting via Email
Automated & designed review request emails targeting Google, TripAdvisor, and Yelp. Includes booking system integration and ongoing monitoring.
$200 / Month
Meta Ads Management Optional
Facebook & Instagram retargeting, creative production (images, reels, animations, stock video), audience research (seed, custom & lookalike), ad implementation, and monthly reporting.
$500 / Month
SEO & GEO · Package Comparison
Premium vs. Enterprise — at a glance
Both tiers include traditional SEO and Generative Engine Optimisation so your brand appears inside AI-generated answers from ChatGPT, Perplexity, Gemini and Copilot — not just search results.
| Feature | PREMIUM < 10 Pages $600 / mo |
★ Recommended ENTERPRISE 10+ Pages $900 / mo |
|---|---|---|
| SEO AuditSEMRUSH Technical + General | ✓ | ✓ |
| Backlinks per Month | 210 | 315 |
| Backlink Keywords | 10 | 15 |
| On-Page & Technical SEO20-point monthly checklist | ✓ | ✓ |
| Site Keywords Targeted | 5–10 | 10+ |
| Website Blogs / MonthUp to 1,100 words · FAQs · 2–4 images | 5 | 10 |
| Off-Page Blogs / MonthWeb 2.0 · ~250 words each | 6 | 12 |
| Google Business ProfileOptimisation & local rank tracking | ✓ | ✓ |
| Website SEO ContentLanding pages for target keywords | ✓ | ✓ |
| GEO — AI Search VisibilityChatGPT · Perplexity · Gemini · Copilot | ✓ | ✓ |
| Monthly Fee | $600 | $900 |
On-Page & Technical SEO — Monthly Checklist (applied to both tiers)
- Optimise meta titles & descriptions
- Dead & broken link resolution
- H1–H5 heading hierarchy review
- Mobile usability fixes
- Image alt-text optimisation
- Robots.txt & XML sitemap submission
- HTML attributes & text/HTML ratio
- Crawling & rendering fixes
- Search-intent content alignment
- 301 / 302 redirect management
- Keyword-rich, shortened URLs
- 404 error resolution
- Google Search Console coverage
- Structured data / schema markup
- Website speed & Core Web Vitals
- HTTPS & canonical tag implementation
- HTML tag issue diagnostics
- Page weight optimisation
- Duplicate content detection
- Third-party script reduction
Google Business Profile
- Business description copywriting
- Category & attribute selection
- Complete profile build-out
- Disapproval & suspension fixes
- Local rank tracking by location
GEO — Generative Engine Optimisation
- Authority signal optimisation for AI crawlers
- Structured Q&A content for AI retrieval
- Schema markup aligned with LLM parsing
- Brand citation consistency across the web
- AI answer monitoring & content refinement
Work Process — how we deliver each month
01
Audit & Strategy
General Audit Report, SEMRUSH Technical SEO Report, and GEO Readiness Assessment to identify gaps, set objectives, and define an action plan.
02
Keyword & GEO Topic Alignment
Focus keywords and AI-answer content pillars are recommended and mutually agreed, ensuring brand representation in both search and AI-generated results.
03
Backlinks & On-Page Execution
Backlinks are created using agreed keywords. Each page is optimised against its primary keyword with full on-page and technical updates applied monthly.
04
Content & GEO Publication
Website blogs and off-page Web 2.0 articles are published per package. GEO-aligned structured content feeds AI retrieval systems.
05
Monitoring & Reporting
Semi-monthly or monthly performance reports covering keyword rankings, backlink growth, technical fixes, and AI answer monitoring.
All packages are subject to an initial onboarding month. Upgrades or downgrades require 30 days' notice. Add-ons available: +$20 for 21 extra backlinks on a new focus keyword · +$10 for 21 extra backlinks on an existing focus keyword. Custom scopes available — contact us to discuss.
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